The one important thing in the optimization process is keyword research. The simplest definition of keyword research is finding the keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

Keyword research consists of at least three major steps:

(1) Discovery – The important process in optimization process is keyword research. We’ll help you select the keywords as possible relating to your Web site that will drive traffic from your target group. We will create a selection using single keywords, keyword combinations and variations like singular, plural and synonyms. Additionally we will find out how often the defined keywords are being searched every month to select the right keywords for the long term. Basically the keywords will be the identification of search terms normally people use to find a site of your kind.

(2) ROI analysis - Finding the most valuable keywords for your Web site. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.

(3) Competitive Analysis – Last but not least is the analyzing the strength of competitors for potential keywords is the major step taken in the optimization process. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received. This phase will give you an overview of the competitive landscape on any given search term.

This analysis will provide you with your competitors’ strengths and weaknesses along with ranking and marketing information. We also provide you with an Initial Positioning Report that provides a specific look at where you and your competition are currently positioned among the major search engines and directories.

This report sets the bar and gives us an opportunity to provide you a “before and after” picture of your progress.

The Site Optimization can take anywhere from 5 to 10 business days depending on your site and any special circumstances.

Note: The optimization process will not affect the way your pages look in any way. The requests for modifications will be handed over to you in a separate format (Excel Format) listing the Unique URL’s and the additional content (add-on write-ups) in Microsoft Word.

The entire process is carried out in Site Optimization Process

(1) On Page Site Optimization - In this process, we begin to work directly to optimize the content on the web site by identifying the page/pages, which need to be modified and writing the optimized content (If needed). Here, various types of SPAM FREE exercises are carried out such as Title & Meta Tags Creating/Reframing, Site Internal Linkings, Keyword Rich Content and URL framing etc. Here in this stage, Holistic SEO Techniques is carried out on entire website and make it Search Engine Friendly.

(1a.) Web Page Analysis – The web page analyzing is must require area in the process. We make deep analysis of your web site and server. Conformity checks, domain usage, page structures, internal and external link structure, URL-rewriting, load balancing, and many more to find any problem that might lower your search engine position.

(1b.) Search Engine Markup Semantic Analysis – At this point we grasp all require study toward Search Engine. We analyze the source code of your web site and detect everything that search engines do not but should understand and also pieces of code that search engines understand but should not. The analysis also includes the check of your Meta-Tags, Titles, Keyword Density and content.

(2) Off Page Site Optimization - Once the On Page Site Optimization process is accomplished, website is reloaded and see to that any further changes or modification are required. After completion, technical work we are ready to deliver the optimized content (Complied Tags) to get uploaded on to the server. At this point the website is ready to be submitted to the major Search Engines and Directories. Then, the process of Off Page Site Optimization starts where Link Building and Link Popularity by submitting your website to Global Search Engines and Directories is done.

(3) Link Building - Link Popularity Building helps your website gain Page Rank. A higher Page Rank enables your site to rank higher in Search Engines with competitive keywords.

Incoming links (also known as inbound links and non reciprocal links) have gained unprecedented importance in high ranking of your website. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista etc. rely on off-page factors such as ‘Link Popularity' to determine how important your site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.

It is important to note that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to you. Some important aspects which search engines evaluate are – Page Rank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking website, page relevance, keywords in anchor text, etc.

(4) No hidden code – I take the entire optimization process ethically up to the end. All our suggested changes will fulfill any search engine rule. There is not one piece of hidden code or any other condemned technology.

(5) Google Ad words – The Company can advertise the products/services through Google Advertising Program called Google Ad words. The company website will shown in Sponsored Link which charges differently for targeted Keywords. On the request of company we can provide this campaign for additional charges.

(6) PPC Program (yahoo) Precision Match – Overture.com - PPC is the abbreviation form of Pay Per Click. PPC is a program where a company (or advertiser) pays (a search engine or affiliate site) for each click-through is known as PPC (Pay per Click). Pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages with their request or high search keywords phrase.
5 Verification & Positioning Reports

(7a.) Major Search Engines

1. Google, 2.MSN, 3.Yahoo, 4.Hotbot, 5.AOL, 6.Overture, 7.Looksmart, 8.Lycos, 9.Altavista, 10.Alltheweb, 11.Excite

(7b.) Major Directories
1. Dmoz.org 2. zeal.com 3. Joeant.com 4. Illumirate.com and niche directories of your targeted industry.