We have already established the importance of MVP while launching websites or applications. Entrepreneurs and startups use an MVP before launching the actual product. It gives a great idea about what the customers need and to implement ideas and concepts to make it better with subsequent versions. An MVP generally consists of the most relevant features that the users would need instead of being over featured. This makes the application crisp and ideal to serve your purpose of testing it before making the necessary changes that would eventually come up. You also need to keep the budget in mind, mostly for startups as they would not have a lot of investors to spend on various trials. So deciding what features you want to provide in your MVP and how that is going to help people by working smoothly without hassles, is key. Features have a great impact on the usability and usefulness of the app.
Choosing the best features for your app needs the following:
- Understanding the purpose of your product: You need to have a clear understanding of the purpose that your product is going to serve. You need to use your ideas and concepts and that of the team accordingly. This helps you to provide the features that serve this purpose.
- What you want the app to do: You should focus on solving a particular problem of the users when it comes to MVP. Focusing on a single problem will help in establishing a better product vision for the mobile app. This makes the objectives clear and optimum effort can be put in by the team and this increases the chances of your product being successful.
- Setting Objectives: Setting objectives to achieve the end goal that you want from the product is vital. Some of the key objectives that any startup or entrepreneur must have are:
- Building an intuitive and easy to use mobile presence for the users.
- Become a trusted and reliable option for the purpose your app wants to serve.
- Writing Themes: Writing themes according to your product to make things easier for the users is to be kept in mind. The right theme with the features can do your company a world of good and make investors happy.
- Choosing the best features: Once you have your objective, vision and themes you need will have a better understanding of how to prioritize among the features. It is an intensive process which should be carried out after proper research and analysis. Suppose you are creating an app to provide all the information regarding every sport with personalized alerts and ticket bookings you would need to put in the following features:
- Sign up and login
- Individual Dashboard for each sport
- Calendar with all the match dates and information.
- Booking portal
- Payment Gateway
- Tokenization structure for data security
- Email integration
- Push notifications
These are just a few basic examples of what an MVP can contain focussing on the purpose it is meant to serve. Changes and modifications can always be made according to feedbacks and reviews.
The choice of features varies from app to app and depends on the ideas and concepts of the entrepreneurs and investors regarding the MVP. However, some key features should always be kept in mind no matter whatever purpose your app to bring about a digital transformation:
- Feedback system: Having a feedback system for the users that is fast and efficient is important. This helps them to report problems, criticisms, and suggestions. Users appreciate the fact that you are open to feedback and use their input to make the mobile app better. This makes them feel valued.
- Usability is Numero Uno: A good mobile application needs to have an interface that focuses on usability. Better usability improves traffic.
- Customizable: You need to provide clear ways for your users to change the settings of the app like colors, font sizes, etc and security settings when it comes to social apps. The more opportunities you give the users to tailor-make the app to their taste and preferences, the more likely it is to be successful.
- Keeping things simple: When it comes to the development of an MVP, you need to focus on keeping things simple. Throwing in a lot of small and frivolous features to make your app cooler is not a great way. You should rather focus on the things that the users would need and provide them with a fast and responsive interface.
- Keeping the basic purpose of a phone intact: Startups and small businesses should try to put in features that allow the users to communicate with you over the phone while accessing the app. This can go a long way towards top-notch customer service.
- Social Media Login: Everybody uses social media today and they have their accounts already set up. Providing social media login allows customers to login with their social media platform information rather than having to put in the time to enter everything again. This makes the process fast and starts your interaction with the users on the right foot.
- Maintaining relevancy: You must provide content and facilities that are not available on your website. You need to deliver a richer experience through the app which a website won’t be able to do.
- Eliminate clicks: In case you are asking the user to register or fill out forms, be careful about removing every possible tap or click from the design that is unnecessary. Conversion rates go down considerably when users are asked to extra work. Make the process fast and crisp to keep them hooked.
- Offline capabilities: Users often get frustrated when they are unable to use the app to the fullest due to weak signal. Keep in mind how can build content and interactivity that is not entirely dependent on a signal. It creates a positive user experience no matter where they are.
These are just a few basics. Proper research and analysis need to be done to use the ideas and concepts in the best way for your MVP to make it a success and draw more investors.