What Is CRM?
What is CRM? It is the abbreviated form of Customer Relationship Management. The term “CRM” entails every possible kind of communication a company can have with its customers these include both existing and potential customers. To put it otherwise, CRM involves interactions between companies and their customers regarding everything from services/products to sales.
As mentioned in the paragraph above, the term “customer relationship management” is mostly used for describing the relationship between a business and its customers; however, use of CRM systems is also common as a method of managing clients, sale leads, contract wins and business contacts.
